Oct 26, 2015
Bud Light is ramping up its NFL marketing with new ads that highlight the unpredictability of the coin toss that begins each football game. New television spots show fans using the heads-or-tails outcome to dictate their social plans, like going to a beach party or snorkeling. Bud Light is supporting the ads
with a program in which drinkers can flip a digital coin on a computer tablet and get the chance to win prizes like NFL tickets. “The spirit of the new coin toss [ads] is spontaneous fun: Put two options on the table – both of them positive – and let the fate of the coin decide,” said Alexander Lambrecht, VP for Bud Light.
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Oct 16, 2015
Budweiser is making October baseball even more exciting this year by putting fans right in the middle of the postseason action. Launching today, and only through 11:59 p.m. ET tonight, Budweiser is giving away a trip to the World Series via its Instagram account.
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Oct 16, 2015
Rob Naylor, Anheuser-Busch Research Pilot Brewery Area Manager, recently spoke with CNN about his job and responsibilities at the Research Pilot Brewery in St. Louis. To keep innovation at the forefront, Rob’s role allows him to create, brew and taste a variety of new types of beer.
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Oct 14, 2015
Brooklyn Brewery chef Andrew Gerson talks about his 10 years of culinary experience and gives tips on how to bring beer into the kitchen.
C&L: What’s one thing about beer that most people overlook or need more education on?
Andrew Gerson: It’s how beer enhances the meal. There’s really a great beer for any dish. There’s versatility in the breadth of styles in the beers that we have at Brooklyn Brewery. How beer can nhance an overall eating experience.
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