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North American hops are harvested each year from late August through September, which means beers brewed with the freshest hops available, known as wet-hopped beers, arrive in early October. Wet-hopped (also called fresh-hopped) beers are best consumed ASAP; here are a half-dozen to try now:
Read MoreBud Light is ramping up its NFL marketing with new ads that highlight the unpredictability of the coin toss that begins each football game. New television spots show fans using the heads-or-tails outcome to dictate their social plans, like going to a beach party or snorkeling. Bud Light is supporting the ads
with a program in which drinkers can flip a digital coin on a computer tablet and get the chance to win prizes like NFL tickets. “The spirit of the new coin toss [ads] is spontaneous fun: Put two options on the table – both of them positive – and let the fate of the coin decide,” said Alexander Lambrecht, VP for Bud Light.
Budweiser is making October baseball even more exciting this year by putting fans right in the middle of the postseason action. Launching today, and only through 11:59 p.m. ET tonight, Budweiser is giving away a trip to the World Series via its Instagram account.
Read MoreRob Naylor, Anheuser-Busch Research Pilot Brewery Area Manager, recently spoke with CNN about his job and responsibilities at the Research Pilot Brewery in St. Louis. To keep innovation at the forefront, Rob’s role allows him to create, brew and taste a variety of new types of beer.
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