Bud Light is ramping up its NFL marketing with new ads that highlight the unpredictability of the coin toss that begins each football game. New television spots show fans using the heads-or-tails outcome to dictate their social plans, like going to a beach party or snorkeling. Bud Light is supporting the ads
with a program in which drinkers can flip a digital coin on a computer tablet and get the chance to win prizes like NFL tickets. "The spirit of the new coin toss [ads] is spontaneous fun: Put two options on the table – both of them positive – and let the fate of the coin decide," said Alexander Lambrecht, VP for Bud Light.
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