This piece originally appeared on AdWeek.
Bud Light is getting in on the election hype.
The Anheuser-Busch InBev brand today launched a 30-second teaser for its upcoming Super Bowl commercial introducing what it is calling "The Bud Light Party," with Amy Schumer and Seth Rogen. The duo will star in the brand's politically themed campaign through November's election to get consumers who can't agree on politics to agree on drinking Bud Light.
This is the brand's first work from Wieden + Kennedy, which assumed responsibilty for Bud Light's creative work from BBDO last summer. The campaign is meant to position Bud Light as an inclusive, positive and fun brand.
"Obviously the most talked about thing for the year will be the election, and that's how we came up with the whole campaign I.D. of 'The Bud Light Party,'" said Bud Light vp Alexander Lambrecht. "Now, we want to be very, very clear that we are not a political party. We absolutely have no intention to be. We are creating 'The Bud Light Party' as a brand platform."