Jan 05, 2016
Busch announced today that the brand will return to NASCAR, reigniting its storied history in the sport by sponsoring Kevin Harvick and the No. 4 team of Stewart-Haas Racing for select races in 2016.
Busch, Busch Light and other special-edition Busch paint schemes will be featured on Harvick’s No. 4 Chevrolet SS for 12 races next year, beginning with the Feb. 13 Sprint Unlimited at Daytona (Fla.) International Speedway.
Read More
Dec 22, 2015
Colorado-based Breckenridge Brewery inks deal with Bud’s parent.
Anheuser Busch-InBev is on a craft beer bender, announcing a third acquisition in a five-day span that shows just how important the fast-growing category is to the world’s largest brewer.
Read More
Dec 17, 2015
Nation’s Biggest Brand Ditches Red, Plays Up Brewing Heritage in Packaging Overhaul
Bud Light is getting a new look—but the nation’s largest brew won’t be abandoning its familiar blue as part its most significant packaging overhaul in eight years.
Read More
Dec 14, 2015
Best Damn Brewing Co. offers approachable flavors with bold personalities, starting with a new, harder take on root beer
NEW YORK (December 14, 2015) – Today marks the official launch of the Best Damn Brewing Co., a brand platform with a simple mission: to bring you the Best Damn thing you’ve had all day. On shelves now, Best Damn Root Beer is the brand’s first mission released nationally and the first hard root beer produced by Anheuser-Busch. It’s a full-flavored, well-balanced take on a favorite classic taste, aged on real vanilla beans during the brewing process.
Read More