Now, more than ever, it’s apparent that restaurant operators need to capitalize on their social media presence. Consumers look to social media for guidance, even when it comes to dining out. Below are simple yet effective ways to create a successful social media strategy that will increase foot traffic.
The first step for a successful social media strategy is to identify your audience. To do this, you will take inventory of your current and prospective customers. Once you have identified your target audience, you can start to form a brand voice in which you will communicate through your platforms to your audience. A strong brand voice establishes a consistent tone that will help current and future customers develop awareness for your restaurant and brand.
Following the determination of your audience and curation of the brand voice, the next step in making your social media strategy a success is to devise a consistent and purposeful content strategy. The content you post must inform or entertain your audience to promote engagement and entice customers to choose to dine at your restaurant. A few great examples of content you could promote on your channels could be your daily or weekly specials, LTOs, or current menu items. If you have an event coming up, tell your audience about it! Anything your restaurant has going on is worth sharing, the trick is to keep the posting consistent.
Social media is a perfect way to connect with your customers and expand in your market. For ideas on increasing your social media presence and more, our HOST services are a vital resource for you. If you have any questions, contact your Ben E. Keith sales representative.