With around 50 million Catholic adults in the US, the observation of Lent is a major factor during the 40 days leading up to Easter Sunday. Datassentials has found that 34% of consumers in the US have practiced Lent, which focuses on abstaining from certain items as well as meat on Fridays. What does this mean to you? There aplenty of people looking for seafood or vegeterian options during this time. Not only should you kitchens be prepared with seafood dishes, they should also be equipped with the condiments that pair well with them. Tartar sauce is one that goes hand in hand with fried fish, but can also pair with other proteins on your menu.
A few stats to keep in mind when looking at tartar sauce for your operation:
- Social Conversations around Tartar Sauce is up 20% YOY (Tastewise, 2024)
- Top growing Proteins paired with Tartar in Social Conversations:
- "tartar sauce" + Sausage has grown by 34% in social discussion over the past year
- "tartar sauce" + Bacon has grown by 28% in social discussion over the past year
- "tartar sauce" + Chicken has grown by 41% in social discussion over the past year
- Other unique ingredients paired with Tartar are growing in social conversations:
- "tartar sauce" + Lime has grown by 37% in social discussion over the past year
- "tartar sauce" + Honey has grown by 54% in social discussion over the past year
These trends, paired with the need for lent options and the rise in pescetarians, make it a no brainer to stock your kitchens with tartar sauce. Ellington Farms premium tartar suace brings the tang and zest customers expect when looking for a condiment to compliemnt their fried seafood entrees.