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Anheuser-Busch Launches New Brand Platform—Best Damn Brewing Co.—With Best Damn Root Beer

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Dec 14, 2015

Best Damn Brewing Co. offers approachable flavors with bold personalities, starting with a new, harder take on root beer

NEW YORK (December 14, 2015) – Today marks the official launch of the Best Damn Brewing Co., a brand platform with a simple mission: to bring you the Best Damn thing you’ve had all day. On shelves now, Best Damn Root Beer is the brand’s first mission released nationally and the first hard root beer produced by Anheuser-Busch. It’s a full-flavored, well-balanced take on a favorite classic taste, aged on real vanilla beans during the brewing process.

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