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Bud Light MIXXTAIL was a presenting sponsor of the IllMore at this year’s SXSW in Austin, Texas. In its fifth year, the IllMore has gained an unparalleled reputation as the official late night after party during SXSW’s music portion.
Read MoreA-B InBev Will Pour More Marketing Behind Its Hottest Brand
If Anheuser-Busch InBev’s beers were children, then Michelob Ultra would be the kid that does everything right, only to be overshadowed by his erratic bigger brothers. While the brewer has put the spotlight on Bud and Bud Light, Ultra has outperformed them both, growing sales and market share while getting a lot less ad support.
Read MoreBrewers Association Reports Annual Growth Figures for Small and Independent Brewers
Boulder, CO • March 16, 2015—The Brewers Association (BA), the trade association representing small and independent American craft brewers, today released 2014 data on U.S. craft brewing1 growth. For the first-time ever, craft brewers reached double-digit (11 percent) volume share of the marketplace.
Read MoreThree Bud Light MIXXTAIL Flavors to Hit Shelves Feb. 16
ST. LOUIS (Feb. 10, 2015) – Bud Light, the brand behind the wildly successful Bud Light Lime Ritas, is introducing a new cocktail-inspired product to the growing Bud Light portfolio: Bud Light MIXXTAIL. Bud Light MIXXTAIL is an 8%* ABV cocktail-inspired beverage available in three flavors – Long Island, Firewalker and Hurricane – that combines the great taste of America’s favorite cocktail flavors with the uniquely smooth and refreshing finish expected from a Bud Light.
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