In its annual global rankings, brand consultancy Interbrand named Budweiser as the top beer brand. Ranked No. 31 in a list of the Top 100 Best Global Brands, Budweiser was not only the highest ranking beer, but the best rated alcoholic beverage overall. The rankings assess the financial performance of a brand, the role of a brand in influencing customer choice, and the strength a brand has to command a premium price or secure earnings for a company. Budweiser also increased its ranking from No. 34 in 2014, reinforcing the brand’s relevance with beer drinkers globally.
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