Busch announced today that the brand will return to NASCAR, reigniting its storied history in the sport by sponsoring Kevin Harvick and the No. 4 team of Stewart-Haas Racing for 12 races throughout the 2016 NASCAR Sprint Cup Series season. This announcement marks the next chapter in Anheuser-Busch’s ongoing relationship with Harvick, who has represented Budweiser since 2011. “Busch’s NASCAR roots go back to 1978 and we’re thrilled to reconnect with these passionate fans that identify with our ‘Here’s to Earning It’ message on a daily basis,” said Chelsea Phillips, Director of Value Brands, Anheuser-Busch. “Kevin and the entire No. 4 team have been tremendous partners for Anheuser-Busch since 2011 and we have exciting plans to engage with the NASCAR community both on and off the track nationwide in 2016.”
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