Michelob Family

Introduced in 1896 as a “draught beer for connoisseurs,” Michelob was served only on draught in the finest retail establishments. That did not change until 1961, when Michelob was introduced in a bottle with a distinctive teardrop shape and gold-foil shrouded neck. Michelob is brewed using the most expensive ingredients available, including a high percentage of two-row barley malt and imported hops.

Michelob quickly became the pre-eminent super-premium U.S. beer and has made history as one of the best selling beers ever. Michelob is made with a high percentage of 2 row barley malt combined with 100% imported hops to produce a mellow taste.

Michelob Light

Michelob Light was introduced in 1978 as the industry’s first super-premium light beer for consumers who prefer a full-bodied, rich-tasting beer with reduced calories. It is the only U.S. super-premium light beer.

Michelob Light is made with a high percentage of 2 row barley malt combined with 100% imported hops to produce a smooth and snappy taste.

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Michelob Ultra

New Michelob Ultra made its debut September 30, 2002 as the premier U.S. light lager beer with premium flavor that delivers the most taste and the least carbohydrates.

Michelob Ultra is the carbohydrate watcher’s dream… with only 2.6 carbs per 12 oz. bottle. It has the smooth refreshingly clean taste of lager beer with only 95 calories and 0.0 grams of fat.

A light beer in a category of it’s own. For clean tasting light beer – This is Your Beer.

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Michelob Ultra Amber

Michelob ULTRA Amber is low in calories and carbs, but full in flavor… for those who want the benefits of a light beer without having to sacrifice the taste of a full-bodied beer. One taste of new Michelob ULTRA Amber and you’ll be surprised there are only 114 calories and 3.7 grams of carbs.

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Michelob AmberBock

The unmistakably rich, bold and full-bodied taste in this bock beer has beer drinkers wanting more.

Michelob AmberBock is brewed using all imported hops and only the finest dark-roasted barley malt and rice, which gives it a unique, rich amber color and smooth, full-bodied taste.


Michelob Honey Lager

For centuries, brewmasters have used honey to enhance the naturally sweet, creamy flavor of beer. In this tradition, Michelob Honey Lager combines the finest barely malts and a special blend of imported and domestic hops with a touch of honey to produce a full-bodied, slightly sweet beer with a balanced, floral character and a uniquely soft finish.