Anheuser-Busch Announces Agreement With Aristotle for Online Age-Verification on Bud.TV, Brand Web Sites
Date: January 23, 2007
Anheuser-Busch Inc. announced it has selected Aristotle Inc., based in Washington, D.C., as the vendor to implement an independent age-verification system for its new online entertainment network, Bud.TV, which will launch on Feb. 4 following the Super Bowl broadcast. Web site visitors will be asked to provide their first and last name, date of birth and zip code, which Aristotle will then attempt to verify against its database of public records in real time. Users who are verified may then create a password that will give them on-the-spot and future access to Bud.TV. By April, the age-verification technology also will be implemented on all of the company’s beer-branded Web sites, such as http://www.budweiser.com. This initiative makes Anheuser-Busch the first alcohol beverage company to use an independent age-verification system for its Internet sites.