Bud TV to Launch in 2007
Date: December 14, 2006
Anheuser-Busch will tap into the world’s growing online community by launching an internet-based entertainment network—Bud.TV—featuring 24-hour live and on-demand programming from numerous exclusive partners such as Wild West Picture Show Productions, TriggerStreet.com, * LivePlanet, SEED, @radical.media, Omelet and DDB Worldwide.
Bud.TV will launch as a multi-channel online network, with as many as seven channels dedicated to a variety of consumer-interest areas, including comedy, sports, news, short films, and original and mainstream programming. The network also will serve as a distribution platform for multimedia content providers showcasing new and creative material. Bud.TV’s innovative desktop application will allow users to view the content in full-screen DVD quality, setting Bud.TV apart in quality and performance from other online entertainment. The first-of-its-kind initiative is slated to launch in February 2007, and more content providers will be announced in the coming months.