Ben E. Keith Now Distributing Award Winning Trumer Pils in North Texas
Date: July 30, 2007
Trumer Pils, a traditional European pilsner is finally available at Dallas/Fort Worth-area bars, restaurants, and convenience, grocery and liquor stores. Beginning today, Fort Worth-based Ben E. Keith Beverages is distributing the award-winning Trumer Pils, with it’s creamy head, effervescent mouth feel and signature dry finish. This will be the first time the beer is available anywhere in Texas.
Trumer Pils, which consistently wins gold medals for Best Pilsner in international beer competitions, is brewed using the finest barley malt and hops from Germany and Austria, giving the pilsner a crisp bitter note. Like champagne, the quality of a great Pilsner can be seen in the density of its bubbles. Trumer Pils produces small, tight bubbles that rise from the bottom of the glass, delivering a slightly spicy aroma, with a hint of citrus. This perfect balance of flavors is achieved by procuring the exact blend of malt and hops and fermenting the brew with proprietary yeast. Its body is accentuated by using pure, soft water and removing the malt husk prior to the mashing process. The signature of Trumer Pils is its finish. The crisp, clean and well-rounded taste leaves just a subtle touch of soft bitter flavor on the back of the palate. However, because the husk is removed before mashing, the finish won’t linger.
Ben E. Keith has partnered with Trumer International and The Gambrinus Company to bring Trumer Pils into North Texas. It is brewed at the 400-year old Trumer Brauerei in Salzburg, located in Austria’s scenic Alpine country. Owned by the Sigl family since 1775, the Brauerei is run today by Josef Sigl VII. It’s sister brewery, the Trumer Brauerei in Berkeley carefully carries on the traditional brewing methods demonstrated by Trumer’s Gold Medal win at the 2006 World Beer Cup Awards and is now one of the top selling high end beers in San Francisco and the Bay Area.